# Negator – AI‑Powered Google Ads Term Classifier
> Negator helps advertisers and agencies identify and eliminate irrelevant Google Ads search terms using AI — reclaiming 25‑76% of wasted ad spend.

## Core Offering
- **Negator Platform (https://www.negator.io):** An AI‑driven platform that connects to your Google Ads account, analyzes search‑term data, classifies each term as *Relevant*, *Not Relevant* or *Competitor*, and generates ready‑to‑upload negative‑keyword lists.
- **Business Context Profile:** Build a profile with business goals, target audience, protected keywords to ensure accurate classification.
- **Agency/Scale Support:** Built for agencies managing multiple client accounts — multi‑account support, versioning, conflict detection, rollback capability.

## Why It Matters
- Manual search‑term review is time‑consuming and error‑prone; agencies burning hours each week.
- With Negator, classification is context‑aware, using business rules + intent recognition via AI.
- Results speak: over $1,084,814 reclaimed in wasted click spend (as stated by the company).

## Key Pages
- [Home](https://www.negator.io): Overview of the product and AI‑based ad spend optimization.
- [Why Negator](https://www.negator.io/why-negator): Explanation of value proposition and use cases.
- [About Us](https://www.negator.io/about-us): Founders, company story, and mission to automate PPC negative‑keyword workflows.
- [Blog – AI & Automation in Marketing](https://www.negator.io/post-categories/ai-automation-in-marketing): Thought leadership content on PPC, search‑terms, and automation.
- [Terms & Conditions](https://www.negator.io/terms-and-conditions): Legal and usage terms for the platform.

## Target Audience
- PPC professionals and marketing agencies seeking to streamline Google Ads optimization.
- In‑house advertisers with large search‑term volumes who need to reduce wasted spend.
- Businesses looking for ROI‑driven, AI‑infused negative keyword management instead of manual spreadsheets.

## Business Rules
- Negator never blocks “protected” keywords (brand terms or core offerings) by default — to avoid blocking legitimate traffic.
- Supports direct upload to Google Ads or export of clean CSVs for manual upload.
- Focus is on *search terms* (user‑queries triggering ads) rather than broad keyword research.

## Implementation Notes for Webflow
- Upload this file as `llms.txt` in your Webflow Site Settings → SEO tab.
- Ensure it publishes at `https://www.negator.io/llms.txt`.
- Keep the file under 100 KB in size, UTF‑8 encoded.
- Update the “Key Pages” list whenever new major content or features are added.

## Summary
Negator offers an AI‑first solution for cleaning up Google Ads search‑term data, making negative‑keyword generation faster, more accurate, and scalable — especially valuable for agencies or large‑volume accounts.