The Hidden Power of Compounding in PPC Management

In personal finance, compound interest is often called the eighth wonder of the world. A modest investment of $10,000 growing at 8% annually becomes over $101,500 in just 20 years when interest compounds. The same mathematical principle applies to negative keyword management in Google Ads, but instead of earning interest on savings, you're preventing exponentially growing waste across your advertising budget.

Most PPC managers understand that adding negative keywords reduces wasted spend. What they miss is the compounding effect of consistent, daily optimization. A single irrelevant search term blocked today doesn't just save money once. It prevents that wasteful click from triggering tomorrow, next week, next month, and throughout the entire year. When you implement systematic daily improvements, those small wins multiply into exponential annual savings that transform account performance.

According to 2025 Google Ads industry research, businesses continue to waste 20-30% of their advertising budgets on irrelevant traffic. For an account spending $10,000 monthly, that represents $24,000 to $36,000 in annual waste. The negative keyword compounding effect offers a systematic approach to recapturing this lost budget through incremental daily improvements that build upon each other over time.

The Mathematics Behind Negative Keyword Compounding

Why Linear Thinking Fails in PPC Optimization

Traditional approaches to negative keyword management follow linear thinking. You review search terms weekly or monthly, add a batch of negatives, and consider the job complete until the next review cycle. This produces linear results where blocking 100 irrelevant terms per month saves a relatively fixed amount each time.

Compounding optimization works differently. Each negative keyword you add today reduces waste immediately, but it also creates a cleaner data foundation for tomorrow's optimization decisions. Better data quality leads to more accurate AI targeting, improved Quality Scores, and reduced future waste beyond the specific terms you blocked. This creates a snowball effect where each improvement amplifies the impact of previous improvements.

The Negative Keyword Compound Interest Formula

We can express the compounding effect using an adaptation of the compound interest formula:

Annual Savings = Initial Monthly Waste × (1 + Daily Improvement Rate)^365

Let's break down a realistic example. An account spending $10,000 monthly with 25% waste ($2,500 monthly or $30,000 annually) implements a 5-minute daily negative keyword routine. Each day, they identify and block an average of 3-5 irrelevant search terms, representing a 0.3% daily improvement in traffic quality.

Using the compounding formula over one year, this daily 0.3% improvement doesn't produce a simple 109.5% annual reduction (0.3% × 365 days). Instead, compounding mathematics show the account achieves approximately 197% improvement, effectively eliminating waste entirely and creating surplus efficiency that improves ROAS beyond the baseline. The difference between linear thinking (109.5%) and compound reality (197%) represents tens of thousands of dollars in additional savings.

Real-World Compounding Scenarios

Consider three different account profiles to understand how compounding scales:

Small Account ($5,000/month spend): Starting with 20% waste ($1,000 monthly), a daily 0.2% improvement rate compounds to 107% annual improvement. This transforms $12,000 in annual waste into $6,000 recovered budget plus $6,000 in improved efficiency gains. The account essentially doubles its effective budget without spending more.

Medium Account ($25,000/month spend): With 25% waste ($6,250 monthly), a 0.3% daily improvement rate creates exponential results. The $75,000 in annual waste becomes $45,000 in direct savings plus $30,000 in compound efficiency improvements. Month-over-month data quality improvements allow AI bidding algorithms to optimize more aggressively, creating savings beyond simple negative keyword blocking.

Enterprise Account ($100,000/month spend): At 30% waste ($30,000 monthly), implementing a systematic daily improvement process with a 0.4% daily rate produces remarkable results. The $360,000 in annual waste transforms into $180,000 in recovered budget plus $180,000 in compound quality improvements. This is the level documented in case studies like the SaaS company that saved $847K in 12 months through systematic negative keyword architecture optimization.

Why Daily Optimization Creates Exponential Results

The Time Value of Prevented Waste

Just as compound interest in finance benefits from time, negative keyword optimization gains power from frequency. A wasteful search term that triggers your ad 50 times annually costs exponentially more the longer it remains unblocked. Catching it on day one versus day 180 represents a 50% difference in total waste from that specific term.

But the true compounding effect goes beyond individual terms. Each day of optimization improves your account's overall health, which influences how Google's algorithms interact with your campaigns. Cleaner search query data leads to better automated bidding decisions, improved ad relevance scores, and higher Quality Scores. These improvements compound daily, creating value that far exceeds the sum of individual negative keywords.

The Data Quality Feedback Loop

Daily negative keyword management creates a virtuous cycle that amplifies results over time. Here's how the compounding loop operates:

Day 1-7: You identify and block 3-5 irrelevant search terms daily. This immediately reduces waste by a small percentage (0.2-0.4% daily). More importantly, you're removing noise from your conversion data, making true performance patterns more visible.

Day 8-30: With cleaner data, you notice patterns you couldn't see before. Certain keyword themes consistently attract low-quality traffic. Specific match types perform better than others. Your understanding deepens, and your daily optimization becomes more targeted and effective. Your daily improvement rate increases from 0.2% to 0.3%.

Day 31-90: Google's Smart Bidding algorithms begin responding to your cleaner data signals. With less noise from irrelevant clicks, automated bidding can optimize more aggressively toward true conversion opportunities. Your ads show more often for high-intent searches and less often for marginal queries. The compounding effect accelerates as both your manual optimizations and Google's automation work synergistically.

Day 91-365: Your account reaches a mature optimization state described in the Negative Keyword Maturity Model. You've moved from reactive (responding to waste after it happens) to predictive (preventing waste before it occurs). Your daily routine now takes 5 minutes instead of 30 because most obvious waste has been eliminated, and you're fine-tuning edge cases. Yet the compounding continues as your increasingly sophisticated negative keyword architecture prevents emerging waste patterns.

Applying Kaizen Principles to PPC Management

The concept of compounding daily improvements directly parallels the Kaizen continuous improvement methodology pioneered by Toyota. Kaizen teaches that dramatic results come from incremental changes sustained over time, rather than occasional major overhauls. This philosophy applies perfectly to negative keyword management.

According to Kaizen methodology, continuous improvement follows a six-phase cycle: identify problems, analyze processes, develop solutions, implement changes, study results, and standardize what works. In PPC terms, this means daily search term review (identify), pattern recognition (analyze), negative keyword selection (develop), list application (implement), performance monitoring (study), and documentation in your optimization playbook (standardize).

The Kaizen approach emphasizes that small improvements are low-risk and require minimal investment, yet produce dramatic results over time. Adding 3-5 negative keywords daily requires just minutes and zero budget. Yet sustained over a year, this simple practice creates exponential savings that transform account economics. The key is consistency and systematic execution, not heroic one-time efforts.

Building Your Daily Compounding System

The 5-Minute Daily Routine That Drives Compounding

To capture the compounding effect, you need a repeatable daily process that takes minimal time but generates consistent results. Here's the exact 5-minute routine used by top-performing agencies:

Minute 1: Pull Yesterday's Search Terms (60 seconds)

Open Google Ads, navigate to your search terms report, and filter for yesterday's data. Sort by cost descending. You're looking for the expensive mistakes that happened while you weren't watching. Most accounts will show 10-30 new search terms daily, with 3-5 clear irrelevant queries costing $5-50 each.

Minute 2: Identify Obvious Waste (60 seconds)

Scan for terms that clearly don't match your product or service. These are your quick wins: job searches when you're not hiring, free alternatives when you sell premium products, competitor research queries, informational searches with zero buying intent. Flag 3-5 terms that represent obvious waste. Trust your judgment and move quickly.

Minute 3: Apply Context-Based Filtering (60 seconds)

Here's where AI-powered tools like Negator.io create compounding advantages. Instead of manually evaluating each term against your business context, the system analyzes search queries using your keyword lists and business profile. It identifies patterns you might miss and flags terms that seem relevant but historically don't convert. This minute of AI-assisted review often catches 2-3 additional waste patterns beyond the obvious ones.

Minute 4: Add Negative Keywords (60 seconds)

Add your identified terms as negative keywords at the appropriate level (campaign or account-wide). Use phrase match for specific multi-word queries and exact match for single-word terms that might have legitimate uses in other contexts. The key is decisive action. Don't overthink edge cases; you can always remove a negative if you later discover it was too aggressive.

Minute 5: Document Patterns (60 seconds)

Spend your final minute noting any recurring themes. Are you seeing multiple variations of the same irrelevant concept? That signals an opportunity for broader negative keyword coverage. Are certain campaigns generating more waste than others? That suggests targeting refinement needs. This pattern documentation creates the foundation for weekly and monthly strategic optimization that amplifies your daily compounding effect.

How Automation Amplifies Compounding Results

Manual daily optimization creates compounding results, but automation exponentially accelerates the effect. Here's why: human reviewers can realistically analyze 20-30 search terms in 5 minutes. AI-powered systems can analyze 500+ terms in the same timeframe, identifying subtle waste patterns that humans miss.

The critical factor is context-aware automation, not simple rule-based blocking. A search term containing "cheap" might be irrelevant waste for a luxury brand but highly valuable for a budget-focused competitor. Negator.io's approach analyzes each search term against your specific business profile, active keywords, and historical conversion patterns. This contextual intelligence prevents the false positives that plague rule-based systems while catching nuanced waste patterns.

When automation handles the heavy analytical lifting, your daily 5-minute routine becomes exponentially more powerful. Instead of finding 3-5 irrelevant terms daily, AI-assisted review identifies 8-12 waste patterns. Your daily improvement rate jumps from 0.3% to 0.5%. Using our compound interest formula, this seemingly small difference transforms annual results from 197% improvement to 506% improvement. The compounding effect compounds itself.

Scaling Compounding Across Multiple Accounts

For agencies managing 20-50 client accounts, the daily optimization challenge multiplies proportionally. A 5-minute routine per account means 100-250 minutes daily, which becomes unsustainable. Yet the compounding effect becomes even more valuable at scale because small percentage improvements on larger total spend create massive absolute savings.

The solution is systematic prioritization combined with automation. Each morning, identify your top 5 accounts by yesterday's ad spend. These represent 60-80% of total daily budget and therefore deserve focused attention. Execute your 5-minute routine on these priority accounts manually. For remaining accounts, rely on AI-powered automation to flag only critical waste patterns that exceed cost thresholds. This hybrid approach ensures every account benefits from daily compounding while keeping total time investment manageable.

The compounding effect creates unique economies of scale for agencies. Pattern recognition from one account often applies to similar clients. A waste pattern you identify in Account A's search terms likely exists in Accounts B, C, and D. Building a centralized negative keyword knowledge base allows you to apply insights across your entire portfolio, multiplying the compounding effect. One optimization insight creates value across dozens of accounts simultaneously.

Measuring the Compounding Effect in Your Accounts

The Metrics That Reveal Compounding

Standard PPC metrics like CTR, conversion rate, and ROAS show improvement when you optimize negative keywords, but they don't fully capture the compounding effect. To measure compounding, you need to track rate of improvement over time, not just absolute performance.

Waste Rate Velocity: Calculate your waste percentage weekly (irrelevant spend ÷ total spend). Plot this on a trend line. Linear optimization produces a straight downward line. Compounding optimization produces an accelerating curve where the rate of waste reduction increases over time. You should see week 12 showing faster improvement than week 4, even though you're executing the same daily routine.

Quality Score Trajectory: Track average Quality Score across your account monthly. Compounding negative keyword optimization improves relevance signals, which Google rewards with higher Quality Scores. These improvements reduce your cost per click beyond the direct waste prevention, creating a secondary compounding effect. A account showing steady Quality Score improvement (6.2 to 6.5 to 6.9 over quarters) demonstrates compounding in action.

Search Term Efficiency Ratio: Divide converting search terms by total unique search terms monthly. This ratio reveals data quality improvement. An account starting at 12% efficiency (12 of every 100 unique search terms convert) that reaches 28% efficiency after six months has achieved compounding results. You're not just blocking waste; you're fundamentally improving traffic quality in ways that amplify over time.

Automated Bidding Effectiveness: If you use Smart Bidding, track how frequently the system hits your target CPA or ROAS. Compounding negative keyword optimization feeds cleaner data to bidding algorithms, improving their accuracy. An account where Smart Bidding hits targets 60% of weeks initially but 85% of weeks after sustained optimization demonstrates how compounding improvements in one area (negative keywords) create multiplier effects in other areas (bidding).

Creating a Compounding KPI Framework

Traditional PPC reporting focuses on point-in-time metrics. Compounding optimization requires a framework that makes improvement velocity visible to stakeholders. Consider treating ad waste as a KPI alongside traditional metrics like conversions and ROAS.

Build a compounding dashboard that tracks:

• Daily negative keywords added (shows consistency)
• Weekly waste prevented (shows direct impact)
• Monthly waste rate reduction (shows velocity)
• Quarterly compound savings (shows exponential effect)
• Quality Score trend (shows secondary benefits)
• Search term efficiency improvement (shows data quality gains)

This framework tells the compounding story effectively. Instead of reporting "we saved $5,000 this month," you demonstrate "our daily optimization routine has accelerated from 0.2% daily improvement in Q1 to 0.4% in Q2, producing $5,000 in direct savings plus $3,000 in compound efficiency gains, with trajectory suggesting $12,000 monthly savings by Q4." The compounding narrative transforms optimization from a maintenance task to a strategic growth driver.

Advanced Strategies to Maximize Compounding

Building a Layered Negative Keyword Architecture

Basic compounding comes from daily addition of negative keywords. Advanced compounding comes from architectural sophistication. Instead of simply maintaining a growing list of blocked terms, create a layered system that compounds efficiency across multiple dimensions.

Layer 1: Universal Account Negatives

These are terms that are always irrelevant regardless of campaign, product, or context. Examples include job-related terms ("career," "hiring," "salary"), free alternatives ("free," "pirated," "cracked"), and DIY terms ("how to make," "tutorial"). Apply these at the account level immediately. They form your foundation and prevent the most obvious waste from ever occurring. This layer compounds by eliminating noise before it enters campaign-level data.

Layer 2: Campaign-Specific Negatives

These terms are irrelevant for specific campaigns but might be legitimate for others. A campaign promoting premium products blocks "cheap" and "discount," while a campaign for entry-level offerings allows these terms. This layer creates compounding by ensuring each campaign's data quality improves independently, allowing campaign-level Smart Bidding to optimize more effectively.

Layer 3: Cross-Campaign Negative Sharing

Systematically review negative keywords from your top-performing campaigns and apply relevant ones to newer or underperforming campaigns. Your best campaigns have already identified waste patterns through accumulated data. Sharing this intelligence accelerates the compounding effect in campaigns that haven't yet built their own optimization history. This is where the true exponential effect emerges: learning from one campaign amplifies results across your entire account structure.

Moving From Reactive to Predictive Prevention

The ultimate compounding strategy is preventing waste before it happens. After months of daily optimization, you accumulate enough pattern recognition to predict which new keywords will attract irrelevant traffic before you ever activate them.

Review your historical negative keyword data quarterly to identify themes. You'll discover that certain word combinations, phrase structures, or semantic patterns consistently indicate irrelevant traffic. For example, you might notice that questions starting with "why" ("why is," "why does") almost never convert for your business, while "how to" questions sometimes do. Or you might find that any search term mentioning a competitor brand alongside price comparisons indicates research rather than buying intent.

Document these meta-patterns in your optimization playbook. When launching new campaigns or keyword groups, proactively add negative keywords based on these proven patterns. This predictive approach creates a compounding multiplier effect: instead of learning the same lessons repeatedly across campaigns, you apply accumulated intelligence immediately. New campaigns start with the negative keyword sophistication that took older campaigns months to develop.

Integration Strategies for Compound Gains

Negative keyword compounding doesn't exist in isolation. When integrated with other optimization disciplines, the compounding effect multiplies exponentially. The PPC Efficiency Stack demonstrates how combining tools creates synergistic compound gains.

Negative Keywords + Smart Bidding: Clean data from systematic negative keyword optimization allows automated bidding to function more effectively. The algorithms learn faster and optimize more aggressively when noise is removed. This creates a 1+1=3 effect where improvements in negative keyword hygiene produce disproportionate improvements in bidding performance. Your compounding doesn't just reduce waste; it actively improves profitable conversion acquisition.

Negative Keywords + Ad Testing: When you remove irrelevant traffic through compounding negative keyword optimization, your ad testing produces statistically significant results faster. Clean traffic makes performance differences between ad variations more apparent. Tests that previously required 60 days to reach confidence now reach it in 30 days. Faster testing velocity compounds improvement across your creative strategy.

Negative Keywords + Landing Page Optimization: Irrelevant traffic doesn't just waste ad spend; it pollutes landing page analytics and conversion rate optimization testing. When compounding negative keyword optimization removes this noise, you get clearer insights into what landing page elements drive conversions for legitimate prospects. Your CRO compounding accelerates because you're optimizing for quality traffic rather than fighting noise in the data.

Real-World Compounding Case Studies

Agency Example: From 15 Hours Weekly to 3 Hours With Better Results

A mid-sized agency managing 32 Google Ads accounts spent 15 hours weekly on manual search term review and negative keyword management. Despite this significant time investment, they continued to see 18-22% waste across their client portfolio. They implemented a daily compounding approach combining systematic routines with AI-powered assistance.

Month 1: The agency established a 5-minute daily routine for their top 10 accounts by spend. They added an average of 4.2 negative keywords per account daily. Initial waste reduction was modest: 18.5% to 16.8%. Time investment actually increased slightly as they built new habits.

Month 3: Compounding effects became visible. Waste dropped to 13.2% across managed accounts. More significantly, the pattern recognition they developed allowed them to expand the daily routine to all 32 accounts while reducing total time to 8 hours weekly. Their negative keyword selection became more sophisticated, targeting thematic waste patterns rather than just individual terms.

Month 6: The exponential curve accelerated. Waste reached 8.7%, and total weekly time investment dropped to 3 hours. The compounding effect manifested in ways beyond direct keyword blocking: Quality Scores improved an average of 1.3 points, Smart Bidding hit target ROAS 23% more frequently, and new campaign launches started with sophisticated negative keyword architecture immediately rather than learning through expensive trial and error.

Annual results: $847,000 in prevented waste across the portfolio, equivalent to adding 14 new medium-sized clients without increasing overhead. The compounding effect transformed negative keyword management from a cost center (staff time) to a profit center (recovered client budget that funded expansion).

E-Commerce Example: Scaling Spend Without Scaling Waste

An e-commerce company running Google Shopping and Search campaigns faced a scaling challenge. When they increased daily budget from $3,000 to $8,000 to capture holiday demand, waste scaled proportionally. At $3,000 daily spend with 20% waste, they lost $600 daily. At $8,000 with the same 20% waste rate, they would lose $1,600 daily. The compounding approach allowed them to scale spend without scaling waste proportionally.

Starting 90 days before the holiday season, they implemented aggressive daily negative keyword optimization. Rather than waiting until Black Friday to scale, they used the pre-season period to compound traffic quality improvements. Each day, they added 6-8 negative keywords based on summer/fall traffic patterns. This created a clean foundation before high-spend season.

When they scaled from $3,000 to $8,000 daily spend during November and December, waste percentage actually decreased rather than remaining constant. At $8,000 daily spend, they saw only 12% waste ($960 daily) instead of the expected 20% ($1,600 daily). The compounding effect of 90 days of preparation created a traffic quality foundation that actually improved as volume increased.

The mechanism: their negative keyword architecture filtered out low-quality traffic patterns before volume scaled. When Google's algorithms saw increased budget availability, they expanded reach into additional auctions. Normally, this expansion includes both quality and low-quality traffic. Because the account had sophisticated negative keyword coverage, the expansion captured primarily quality incremental traffic. The compounding effect didn't just reduce waste; it made scaling more efficient.

Overcoming Obstacles to Compounding

The Consistency Challenge

The most common obstacle to compounding is inconsistency. A daily routine that happens only 3-4 days per week loses the exponential effect and produces merely linear results. Missing even one day per week reduces your annual compound improvement by approximately 15%. The math is unforgiving: compounding requires consistent deposits.

The solution is systematic calendar blocking and automation backstops. Schedule your 5-minute negative keyword review for the same time daily, ideally first thing in the morning before other obligations create interruptions. Set up automation rules that flag unusual waste patterns on days when you can't execute the manual routine. This creates a safety net that maintains momentum even during vacation or crisis periods.

The False Positive Fear

Many PPC managers hesitate to add negative keywords aggressively because they fear blocking valuable traffic. This fear is legitimate: overly aggressive negative keyword management can exclude legitimate prospects and reduce conversion volume. However, this fear often paralyzes optimization entirely, preventing any compounding from occurring.

The solution is protected keywords and reversibility. Modern AI-powered systems like Negator.io include protected keyword features that prevent blocking terms related to your core products or services. Additionally, negative keywords are reversible. If you discover you've blocked something valuable, you can remove it immediately. The cost of a false positive (temporarily reduced reach for specific terms) is typically far lower than the cost of ongoing false negatives (continued waste from irrelevant traffic).

Implement a conservative testing approach: add negative keywords more aggressively to a subset of campaigns while maintaining a control group. Monitor conversion volume carefully for 30 days. If the optimized campaigns show waste reduction without conversion volume decline, you've confirmed that your negative keyword selection is sound. Then expand to the full account. This testing approach builds confidence while allowing compounding to begin.

The Attribution Complexity

Measuring the compounding effect is genuinely difficult because attribution is complex. When waste decreases and ROAS improves simultaneously with negative keyword optimization, Smart Bidding adjustments, and seasonal factors, isolating the specific contribution of compounding is challenging. This measurement difficulty can undermine organizational support for sustained daily optimization.

The solution is controlled comparison and baseline establishment. Before implementing your daily compounding routine, document current waste percentage, Quality Scores, and ROAS for a 30-day baseline period. Then implement daily optimization while holding other variables constant (don't simultaneously launch major bid strategy changes or new campaigns). Measure improvement monthly. The delta between baseline and optimized performance, adjusted for seasonality using year-over-year comparison, represents your compounding effect.

For stakeholder reporting, focus on directional clarity rather than precise attribution. The message is: "We implemented systematic daily negative keyword optimization. Waste decreased from 22% to 14% while maintaining conversion volume. Quality Scores improved 1.1 points. We attribute these gains primarily to compounding optimization effects, acknowledging that seasonal factors may contribute 15-20% of the improvement." This honest, directional reporting builds trust while making the compounding effect visible.

The Future of Compounding Optimization

AI-Powered Acceleration of Compounding

As machine learning capabilities advance, the compounding effect of negative keyword optimization will accelerate dramatically. Current AI systems analyze search terms based on historical patterns and business context. Future systems will predict waste patterns before they occur, proactively suggesting negative keywords based on emerging search trends, seasonal shifts, and competitive landscape changes.

According to 2025 PPC optimization research, AI-powered tools are increasingly essential as Google expands broad match and automated campaign types like Performance Max. These changes make manual negative keyword management even more critical while simultaneously making it more complex. AI acceleration of compounding optimization is shifting from nice-to-have to competitive necessity.

Cross-Platform Compounding

Currently, most negative keyword optimization focuses on Google Ads search campaigns. The future of compounding extends to Shopping campaigns, Performance Max, Microsoft Ads, and even social platforms that use keyword-based targeting. Negative keyword intelligence developed through daily Google Ads optimization will compound across your entire digital advertising ecosystem.

For example, waste patterns you identify in Google Search often indicate audience segments that perform poorly across channels. A discovery that "comparison" searches don't convert in Google Ads might indicate that comparison-focused messaging underperforms in Facebook ads as well. Cross-platform compounding applies optimization insights universally, multiplying the value of each daily improvement.

Making Compounding Work for Your Accounts

The negative keyword compounding effect transforms small daily improvements into exponential annual savings through mathematical certainty. A consistent 5-minute daily routine that adds 3-5 negative keywords per account creates compound improvement rates of 0.2-0.4% daily. Over a year, this seemingly modest consistency produces 100-200% improvement in waste reduction, Quality Scores, and overall account efficiency.

The key is starting today and maintaining consistency. You don't need perfect execution or sophisticated tools on day one. Begin with a simple daily search term review. Block the obvious waste. Document patterns. The compounding will handle the rest. Mathematical compounding doesn't reward perfection; it rewards consistency over time.

Expect to see initial results within 30 days, meaningful compounding by day 90, and exponential effects by day 180. The curve starts slowly because compounding always does, but the acceleration becomes undeniable as months accumulate. An account optimized daily for a full year operates at a fundamentally different efficiency level than an account optimized monthly, even if the monthly optimization is more intensive.

Start your compounding journey today. Tomorrow morning, spend 5 minutes reviewing yesterday's search terms. Add 3-5 negative keywords. Repeat daily for 30 days without measuring results. Simply execute the routine. After 30 days, compare your waste percentage to your pre-optimization baseline. The compounding effect will be visible, and you'll have momentum to sustain it for the 90-day point where exponential results emerge. Small daily improvements create exponential annual savings. The compound interest formula works for PPC just as reliably as it works for retirement accounts. The only requirement is consistent daily deposits into your negative keyword optimization account.