After years managing high-budget Google Ads accounts and testing every “negative keyword” tool we could find, we kept hitting the same problems: too manual, not accurate enough, and zero understanding of a business’s goals. Between our founders, we’ve led campaigns for thousands of clients and stewarded hundreds of millions in ad spend. We built Negator.io to automate what every PPC expert dreads—wading through thousands of irrelevant search terms—without sacrificing judgment or safety.