[ About Negator ]

Our Mission

We help marketing teams cut wasted spend and protect ROAS by automating negative keyword management with accuracy, control, and context.

Why We Built Negator.io

After years managing high-budget Google Ads accounts and testing every “negative keyword” tool we could find, we kept hitting the same problems: too manual, not accurate enough, and zero understanding of a business’s goals. Between our founders, we’ve led campaigns for thousands of clients and stewarded hundreds of millions in ad spend. We built Negator.io to automate what every PPC expert dreads—wading through thousands of irrelevant search terms—without sacrificing judgment or safety.
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What Negator Does

Understands your context:
Our AI classifies queries as Relevant, Not Relevant, or Competitor using your business rules and objectives.
Generates clean lists in one click:
Turn classifications into precise negative keyword lists—campaign, ad group, or shared—without copy-paste chaos.
Prevents costly mistakes:
Approval queues, audit history, versioning, and rollback give teams control and confidence.
Connects to your stack:
Streamlined publishing to Google Ads plus reporting that ties decisions to ROAS and CPA.

How We Work

Operator-first:

Built by people who manage accounts daily. Features exist because practitioners need them.

Outcome-driven:

 Every workflow is designed to save time, reduce waste, and improve efficiency.
[ Team ]

The Founders

Michael Tate

CEO & Co-Founder

Michael has spent two decades leading performance marketing and growth teams. At Negator.io, he owns product strategy and customer outcomes, ensuring everything we ship moves the numbers that matter—lower CPA, higher ROAS, cleaner data.
Juan Liriano

Lead Developer & Co-Founder 

Juan has over a decade in hands-on Google Ads management across many industries. He’s felt the fatigue of reviewing endless search terms and decided to build a real solution for negative keyword management.  Juan continues to lead NEGATOR's development, guided by a simple principle: if there's a better way to do something, build it.
[ UPDATED DAILY ]

Negator Impact

[ Made with heart, backed by trust ]

$1,084,814

Total Savings

[ Reclaimed wasted spend across all accountss ]

158min

avg Payback Period monthly

[ Median time to ROI ]

31

Trusted By

[ PPC Pros ]

$34,994

Avg Savings Monthly

[ Per paid customer ]

Join Us

Stop paying for irrelevant clicks. Generate precise negative lists in minutes—with the guardrails your team needs.