NEGATOR is an AI-powered tool that analyzes your Google Ads search terms and generates optimized negative keyword lists that you can upload directly to Google Ads to prevent irrelevant searches from triggering your ads.

Simply sign up using your Google account, connect your Google Ads account, and you'll   receive 100 free credits to start analyzing search terms. Create a business profile  to help the AI understand your business context, then fetch search terms from your  campaigns to begin classification.

Yes, you need an active Google Ads account to use NEGATOR since the tool fetches search term data directly from Google Ads and can upload negative keywords back to your campaigns. You can connect either a standard Google Ads account or a Manager  (MCC) account.

Yes, NEGATOR fully supports Google Ads Manager (MCC) accounts, allowing you to access and manage all of your client accounts from one place. You can create separate business profiles for each client and generate account-specific negative keyword  lists.

One credit equals one search term classified by the AI. Free tier users receive 100  one-time credits, while paid subscription tiers receive monthly renewable credits  that roll over indefinitely if unused.

If you submit a job with more search terms than you have credits, NEGATOR will  process as many terms as your credits allow (e.g., if you have 30 credits and submit  100 terms, the first 30 will be processed). You can upgrade to a paid plan or  purchase one-time credit packs to continue processing.

For paid subscription tiers, unused credits roll over indefinitely—they never expire. Free tier users receive a one-time allocation of 100 credits that don't renew but  also don't expire.

The Free tier includes 100 one-time credits and single account access, while paid  tiers offer monthly renewable credits (Starter: 10,000, Professional: 60,000,  Business: 120,000) with support for multiple Google Ads accounts on higher tiers. All   tiers include the same core features like AI classification, negative keyword  generation, and direct Google Ads upload.

NEGATOR uses OpenAI's GPT-5 model to analyze each search term in the context of your business profile, geographic targeting, and campaign goals. The AI considers your business description, protected keywords, and specific instructions to classify each  term as Relevant, Not Relevant, or Competitor.

"Relevant" means the search term is appropriate for your business and should trigger  your ads, "Not Relevant" means the term is unrelated to your offerings (like "DIY  roofing" for a professional roofing company), and "Competitor" identifies searches  for competitor brand names. Each classification includes an AI-generated explanation  of the reasoning.

The AI achieves high accuracy when provided with detailed business context through  your client profile, including your business description, geographic targeting, and  Protected keywords & Never Negatives list. You can review all classifications and their explanations before uploading negative keywords to Google Ads.

Yes, AI automatically creates detailed business profiles that include your business description, geographic context, specific guidance on what terms to avoid blocking,  and a list of protected keywords that should never be flagged. The  AI uses all this information to make context-aware classification decisions.

NEGATOR supports Search, Shopping, Performance Max, and Dynamic Search Ads (DSA)  campaigns—any campaign type that generates search term data. Note that Performance  Max campaigns are limited to 30-day date ranges due to Google Ads API restrictions.

Yes, NEGATOR allows you to upload negative keywords directly to Google Ads—you can create new negative keyword lists, add to existing lists, or add negatives at the  campaign or ad group level. You can also download results as CSV files for manual  upload.

"Never Negatives" are protected keywords or phrases that are core to your business  and should never be blocked, like "roofing" for a roofing company or "plumber" for a  plumbing service. NEGATOR automatically filters these terms from your negative  keyword lists to prevent accidentally blocking relevant searches.

Conflict detection scans your proposed negative keywords against your active campaign   keywords to identify potential conflicts where a negative would block one of your  existing keywords. This prevents you from accidentally self-blocking your own ads and   ensures your negative keywords don't interfere with campaigns you want to run.

NEGATOR stores your Google Ads account IDs, campaign names, classification results (cached for 30 days), and encrypted OAuth tokens needed to access your account. We do not store raw search term data long-term, credit card information (handled by  Stripe), or any personal customer information from your ads.

Yes, NEGATOR uses industry-standard OAuth 2.0 authentication, encrypts all stored tokens, and ensures complete user data isolation—your data is never shared with other   users or sold to third parties. All cached data is user-specific, and you can delete   your account and data at any time.

Performance Max campaigns are limited to 30-day date ranges (Google Ads API restriction), and search terms with more than 10 words are automatically filtered out   due to Google Ads' negative keyword limits. Processing is subject to your credit  balance and standard API rate limits from Google Ads and OpenAI.

Yes, you can export your classified search terms with AI explanations, exact match negative keywords, phrase match negative keywords. All exports are available as downloadable CSV files for easy sharing, review, or manual upload.